I am very pleased with the collar. It fits our Frenchie without being tight, with no tendency to slide off. The quality and usefulness are more than expected. I made a request of their customer service. They were responsive, willing to help, resolved my concern. I highly recommend this collar.

My pup was in a play fight when the other dogs tooth got stuck in his D ring on his other collar. I was looking for a collar just like this. Strongly recommend it. The app is great too!

Very good collar

My Chihuahua cannot stand anything around her neck. When I put this on her, she forgot it was on until she moved a certain way. I ignored her and she was okay with it! I only put it on her when I leave the house and she’s alone. In case something happens she will have ID.

I bought this for my boxer with allergies and sensitive skin. Other collars cause a hot spot to develop from the buckle rubbing on his neck. This collar works great to keep an ID on him but is soft enough to not bother his sensitive skin.

I have two collars for my pups and love them! Super easy to set up and such a wonderful idea. They also seem comfortable for the dogs.

this is a high quality collar, durable ad well made.

I have a cat. A large cat. I wish the color was a little bit more narrow. But I like it.

I am very happy with the help I received with customer service. They are very responsive. Also the price point is very good too.

I have a beautiful husky/pyranees mix who is all white. All metal collars and tags stain her white fur at her chest and turn it dirty grey. This is the first collar I have ever found that is comfortable for her, doesn't need metal hooks for metal tags, she has ID on at all times, works just fine with a leash for when we walk her. So excited to have found this product!!!

I'm hoping I just bought a product I'll never need! Glad to have it!

I love the concept, but the extra small is way too big for our nine month old kitten.

Pleased with the collar and the peace of mind it provides. The collar is light, seems comfortable and fits well. Had a little trouble navigating the website to register.

This collar is a dog parents dream come true, I was looking for a collar they can have on all of the time so they are never without identification no matter if we’re out and about or in their crates. Like most dog parents, we were worried about their collars choking them if they got caught somewhere and this was the answer! Unfortunately, my puppy is a jerk and I can’t have this on my other dog bc the puppy likes to pull my other dog by this collar and popped the seams, none of which is the fault of the company, just my puppy being a puppy. Looking forward to using this when the little one matures!

I bought this for my cat that occasionally goes outside. He is microchipped but I live in a rural area and wanted him to be visually ID’d as someone’s pet. He’s a larger cat so the XS fits great. The material pills a bit when he scratches so my only suggestion would be for a tighter fabric option especially for cats. Overall very happy with it!